haku: @author Samli, A. C. / yhteensä: 15
viite: 6 / 15
| Tekijä: | Samli, A. C. Wirth, G. P. Wills, J. R. |
| Otsikko: | High-tech firms must get more out of their international sales efforts: an exploration in developing a competitive edge (Sales management) |
| Lehti: | Industrial Marketing Management
1994 : OCT, VOL. 23:4, p. 333-342 |
| Asiasana: | |
| Vapaa asiasana: | MULTINATIONALE UNTERNEHMEN |
| Kieli: | eng |
| Tiivistelmä: | International high-tech competition is accelerating. However, international high-tech market opportunities are also increasing. International sales management is one of the keys in developing a competitive edge. This article discusses the necessary features of successful international high-tech sales management. It presents a model and examines its key attributes based on a preliminary survey database. It then makes critical recommendations to improve international high-tech sales management. |
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