haku: @author Atuahene-Gima, K. / yhteensä: 15
viite: 10 / 15
| Tekijä: | Atuahene-Gima, K. |
| Otsikko: | Involving organizational buyers in new product development (neue Produkte, Produktentwicklung) |
| Lehti: | Industrial Marketing Management
1995 : JUN, VOL. 24:3, p. 215-226 |
| Asiasana: | |
| Vapaa asiasana: | KUNDE, PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | With a sample of Australian firms active in new product development (NPD), this study examines the effect of selected personal, organizational, and purchasing factors in the involvement of organizational buyers in the NPD process. The results show that perceived importance of the purchasing function, perceived confidence in the capabilities of buying personnel, effectiveness of supplier interaction, buying personnel mobility within the firm, risk taking propensity, and interactions with other departments are significant positive correlates of organizational buyers' involvement in the NPD process. |
SCIMA