haku: @author Chintagunta, P. / yhteensä: 15
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| Tekijä: | Chintagunta, P. Vilcassim, N. |
| Otsikko: | A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry |
| Lehti: | Decision Sciences
1995 : JUL/AUG, VOL. 26:4, p. 531-559 |
| Asiasana: | OLIGOPOLY INVESTMENT MODELS |
| Kieli: | eng |
| Tiivistelmä: | This paper proposes a simple analytical model of advertising competition in oligopoly markets. The widely used log-log sales response function underlies the model specification. Advertising carryover effects are assumed to persist for one period following the period in which the expenditure occurs. Firms are assumed to be engaged in a repeated competitive game in which in every period advertising levels are set such that they maximize current and next period (that is two-period) profits. |
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