haku: @author Parkinson, S. / yhteensä: 15
viite: 8 / 15
| Tekijä: | Parkinson, S. |
| Otsikko: | Marketing's strategic contribution |
| Lehti: | Manager Update
1995 : SPRING, VOL. 7:3, p. 8-17 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | This article compares 4 views of marketing's contribution to corporate performance. Each of the contributions is similar, yet distinctive. The 4 articles reflect a broad spectrum of thinking about marketing. Each of them contains useful guidelines to improve marketing practice. |
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