haku: @freeterm UNTERNEHMENSSTRATEGIE, KONKURRENZ, / yhteensä: 15
viite: 9 / 15
| Tekijä: | Miller, D. Chen, M. J. |
| Otsikko: | The simplicity of competitive repertoires: an empirical analysis |
| Lehti: | Strategic Management Journal
1996 : JUN, VOL. 17:6, p. 419-439 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, KONKURRENZ, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Many studies suggest that organizations become more multifaceted and elaborate in their structures, goals, administrative processes, and product/market domains. This study explores why some organizations become simpler, not in their structures or market scope, but in their set of competitive actions. It argues that past success, market munificence, and a lack of exposure to rivalry cause managers to concentrate on a narrow range of competitive activities. These conditions reduce the incentive to search for different ways of doing things or contribute to an ignorance of competitive alternatives. |
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