haku: @author Wang, C. / yhteensä: 15
viite: 12 / 15
| Tekijä: | Wang, C. Mowen, J. |
| Otsikko: | The separateness - connectedness self-schema: scale development and application to message construction |
| Lehti: | Psychology and Marketing
1997 : MAR, VOL. 14:2, p. 185-207 |
| Asiasana: | PSYCHOLOGY MARKETING ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Two studies were conducted to assess separateness - connectedness (SC) as a new message variable and as a new individual difference variable in advertising. Study I began the process of developing a SC scale based on a sample of 140 college students attending a midwestern university. The 9-item, 2-factor scale revealed good reliability and construct validity. The structure of the overall model was then successfully tested on a new sample by confirmatory factor analysis. |
SCIMA