haku: @author Chintagunta, P. / yhteensä: 15
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| Tekijä: | Seetharaman, P. Chintagunta, P. |
| Otsikko: | A model of inertia and variety-seeking with marketing variables |
| Lehti: | International Journal of Research in Marketing
1998 : FEB, VOL. 15:1, p. 1-18 |
| Asiasana: | MODELS MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The authors introduce a model that accounts for the effects of habit-persistence and variety-seeking on consumer choice behavior, while simultaneously accounting for the effects of such time-varying marketing variables as price and promotions. While papers in the stochastic choice literature modeling higher-order behavior, i.e., habit- persistence and variety-seeking, do not account for the effects of marketing variables, models in the discrete choice literature account for the effects of marketing variables without explicitly modeling inertia and variety- seeking behavior. |
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