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| Tekijä: | Kennedy, C. |
| Otsikko: | The roadmap to success: how Gerhard Schulmeyer changed the culture at Siemens Nixdorf |
| Lehti: | Long Range Planning
1998 : APR, VOL. 31:2, p. 262-271 |
| Asiasana: | LONG RANGE PLANNING SUCCESS CULTURE |
| Kieli: | eng |
| Tiivistelmä: | In 1994 Siemens Nixdorf Informationssyteme (SNI), the PC-to-IT services group formed from the merger of two leading German computer companies, was suffering heavy losses in a highly competitive global market and also faced intractable internal problems. The arrival as president and chief executive of Gerhard Schulmeyer, a dynamic former head of ABB America, signalled the beginning of a corporate transformation notable for its speed. |
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