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| Tekijä: | Rink, D. R. Roden, D. M. Fox, H. W. |
| Otsikko: | Financial management and planning with the product life cycle concept |
| Lehti: | Business Horizons
1999 : SEP-OCT, VOL. 42:5, p. 65-72 |
| Asiasana: | FINANCIAL MANAGEMENT PRODUCT LIFE CYCLE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | By using a product life cycle financial strategy model, financial executives can ascertain the set of prescribed strategies they should consider implementing in each phase of a product's sales cycle. These strategies can serve as references for continuous reprogramming of financial activities across the product life cycle. |
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