haku: @author Gal-Or, E. / yhteensä: 15
viite: 4 / 15
| Tekijä: | Gal-Or, E. |
| Otsikko: | Vertical integration or separation of the sales function as implied by competitive forces |
| Lehti: | International Journal of Industrial Organization
1999 : JUL, VOL. 17:5, p. 641-662 |
| Asiasana: | INDUSTRIAL ORGANIZATION COMPETITION VERTICAL INTEGRATION |
| Kieli: | eng |
| Tiivistelmä: | In the present paper, the author links the decisions concerning the sales strategies that are made by competing firms. The author demonstrates that when the demand schedules facing competing firms are moderately correlated, asymmetric equilibria may arise where only one firm decides to establish its own sales force while its competitor sells its product through an independent sales agency. |
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