haku: @author Wilson, A. / yhteensä: 15
viite: 3 / 15
| Tekijä: | Wilson, A. |
| Otsikko: | Attitudes towards customer satisfaction measurement in the retail sector |
| Lehti: | International Journal of Market Research
2002 : VOL. 44:2, p. 213-222 |
| Asiasana: | ATTITUDES CONSUMER SATISFACTION CUSTOMERS RETAILING UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | Following criticism of customer satisfaction measurement in the literature, this paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The findings are based on a survey undertaken with marketing managers in 86 large (more than 25 outlets) UK retail and retail service organisations. |
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