haku: @author Sarathy, R. / yhteensä: 15
viite: 5 / 15
| Tekijä: | Robertson, C. J. Sarathy, R. |
| Otsikko: | Executive briefing: Digital privacy |
| Lehti: | Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 2-5 |
| Asiasana: | EXECUTIVES INTERNET INFORMATION TECHNOLOGY PRIVACY |
| Kieli: | eng |
| Tiivistelmä: | The authors of the article provide a pragmatic guide for senior managers charged with developing a strategic policy for handling privacy issues. The authors state that one of the functions of the Net is a channel of distribution and an avenue for commerce. This function that generates controversy over the possible conflicts between commercial motivations and several issues central to society: national sovereignty, free speech, individual privacy. The privacy conflict arises from the desire of marketers to sell more effectively and efficiently. As the thinking goes, if the Net can be used to deliver personalized communications tailored to the specific buying behavior and interests of individuals, then individuals are more likely to react by purchasing or responding positively to such messages. |
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