haku: @indexterm Switching costs / yhteensä: 15
viite: 4 / 15
| Tekijä: | Stango, V. |
| Otsikko: | Pricing with consumer switching costs: evidence from the credit card market |
| Lehti: | Journal of Industrial Economics
2002 : DEC, VOL. 50:4, p. 475-492 |
| Asiasana: | CREDIT CARDS PRICING SWITCHING COSTS |
| Kieli: | eng |
| Tiivistelmä: | The credit card market is a natural setting for investigating the relationship between pricing and consumer switching costs. The author finds, using a detailed panel of credit card issuers, that switching costs are an important influence on pricing for commercial banks. |
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