haku: @journal_id 4588 / yhteensä: 15
viite: 12 / 15
| Tekijä: | Greve, H.R. |
| Otsikko: | Why are there so many multiunit organizations? |
| Lehti: | Strategic organization
2003 : FEB, VOL. 1:1, p. 109-115 |
| Asiasana: | Organizations Strategy |
| Kieli: | eng |
| Tiivistelmä: | The article discusses the reasons why multiunit-multimarket (MUMM) organizations are becoming an important theme for research on strategic organization. The reasons found are: 1) MUMM organizations are important, 2) MUMM organizations learn, 3) MUMM organizations strategize, 4) MUMM organizations grow and 5) MUMM organizations challenge conventional theory. |
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