haku: @author Langerak, F. / yhteensä: 15
viite: 3 / 15
| Tekijä: | Langerak, F. |
| Otsikko: | The effect of market orientation on positional advantage and organizational performance |
| Lehti: | Journal of Strategic Marketing
2003 : VOL 11:2, p. 93-115 |
| Asiasana: | MARKET ORIENTATION ORGANIZATIONAL PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | This article examines market orientation, its components and differentation of firms in organizational performance. Practical examples are from a sample of 122 manufacturing firms in The Netherlands. Linkages between components of market orientation and positional advantage are discussed. |
SCIMA