haku: @author Sarathy, R. / yhteensä: 15
viite: 4 / 15
| Tekijä: | Sarathy, R. Robertson, C. J. |
| Otsikko: | Strategic and ethical considerations in managing digital privacy |
| Lehti: | Journal of Business Ethics
2003 : VOL 46:2, p. 111-126 |
| Asiasana: | COMPANIES CUSTOMERS ENVIRONMENT ETHICS INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | At the heart of on-line commerce is individualized customer information. The success and value of one-to-one in on-line marketing is important in analyzing customer-specific data. This article sets up a framework which contains the environmental context, firm-specific considerations and ethical perspectives. |
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