haku: @author Tellis, G. J. / yhteensä: 15
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| Tekijä: | Tellis, G. J. |
| Otsikko: | Advertising's role in capitalist markets: what do we know and where do we go from here? |
| Lehti: | Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 162-170 |
| Asiasana: | advertising |
| Kieli: | eng |
| Tiivistelmä: | This paper summarizes the key findings about advertising (what we know) that explodes many current assumptions and suggest many area of future research. In spite of advertising's apparent weakness it is important for free markets. |
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