haku: @author Christopher, M. / yhteensä: 15
viite: 1 / 15
« edellinen | seuraava »
| Tekijä: | Payne, A. Ballantyne, D. Christopher, M. |
| Otsikko: | A stakeholder approach to relationship marketing strategy: the development and use of the "six markets" model |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 855-871 |
| Asiasana: | marketing strategy relationship marketing stakeholders |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses the use of the six markets model and proposes a framework for examining stakeholder relationships and planning stakeholder strategy. |
« edellinen | seuraava »
SCIMA