haku: @author Tellis, G. J. / yhteensä: 15
viite: 13 / 15
| Tekijä: | Tellis, G. J. |
| Otsikko: | Beyond the many faces of price : an integration of pricing strategies. |
| Lehti: | Journal of Marketing
1986 : OCT, VOL. 50:4, p. 146-160 |
| Asiasana: | PRICING STRATEGY PRODUCT MIX DISCOUNT RATE |
| Kieli: | eng |
| Tiivistelmä: | The pricing strategy is reviewed and a unifying taxonomy of the many strategies described in the literature is constructed. The taxonomy is based on the simple proposition that all the strategies have a common denominator - shared economies among buyer segments, across firms,or among products. The strategies are presented in comparable terms emphasizing the principles underlying each and demonstrating the relationship among strategies,the circumstances in which each can be used, and the legal and policy implications of each. |
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