haku: @author Kennedy, C. / yhteensä: 15
viite: 9 / 15
| Tekijä: | Kennedy, C. |
| Otsikko: | Xerox charts a new strategic direction |
| Lehti: | Long Range Planning
1989 : FEB, VOL. 22:2, p.10-17 |
| Asiasana: | CORPORATE STRATEGY OFFICE EQUIPMENT INDUSTRY STRATEGIC MANAGEMENT QUALITY |
| Kieli: | eng |
| Tiivistelmä: | The strategy of Xerox Corporation is discussed. It is built on the premise that paper will be the primary office medium. The company analyzed both its strenghts and weaknesses. It evaluated several alternative strategies. The way to consensus is outlined. Possible effects of the Japanese competition are highlighted. The planning process is summarized in a model.A "leadership through quality" programme was introduced. A corporate strategy office was set up, responsible for the programme's success. It is described how the chief executive laid down new strategic direction on carefully planned top level meetings. The strategic management process is continuing. |
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