haku: @author Soenen, L. A. / yhteensä: 15
viite: 2 / 15
| Tekijä: | Aggarwal, R. Soenen, L. A. |
| Otsikko: | Managing persistent real changes in currency values: The role of multinational operating strategies |
| Lehti: | Columbia Journal of World Business
1989 : VOL. 24:3, p. 60-67 |
| Asiasana: | MULTINATIONAL COMPANIES FOREIGN EXCHANGE RISK MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Many firms, especially those operating in many nations, face possible losses in value due to exchange rate changes both in the short and long run. Long-term exposure for foreign exchange risk cannot be managed by using traditional hedging techniques available in financial markets. However, such exposure must be managed because there are significant and persistent deviations from parity conditions and from efficiency in the foreign exchange markets. Thus, firms must use their marketing, production and financial strategies to protect against losses in value related to long-term changes in exchange rates, and the management of economic exposure to currency changes must be integrated with strategic planning in each of these areas. |
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