haku: @author Fritz, W. / yhteensä: 15
viite: 7 / 15
| Tekijä: | Fritz, W. |
| Otsikko: | Marketing - ein Schlusselfaktor des Unternehmenserfolgs? (Marketing: a key factor of firms' success)? |
| Lehti: | Marketing
1990 : VOL. 12:2, p. 91-110 |
| Asiasana: | MARKETING SUCCESS |
| Kieli: | ger |
| Tiivistelmä: | There is a heated debate about the role of marketing in corporate success. The article tries to contribute to this debate by assembling the results of 40 empirical researches into corporate success. Presented in tabular form, the article gives name of researcher, date of research, type of research, data base, sampling method, method of analysis, validity tests, success factors obtained. A large bibliography of the topic is given (more than 2oo items). |
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