haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 1028 / 1509
| Tekijä: | Barnett, T. |
| Otsikko: | Ethical ideology and the ethical judgements of marketing professionals |
| Lehti: | Journal of Business Ethics
1998 : MAY, VOL. 17:7, p. 715-723 |
| Asiasana: | MARKETING BUSINESS ETHICS ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | The present study extends the study of individual's ethical ideology within the context of marketing ethics issues. A national sample of marketing professionals participated. Respondents' ethical ideologies were classified as absolutists, situationists, esceptionists, or subjectivists using the Ethical Position Questionnaire (Forsyth, 1980). Respondents then answered questions about three ethically ambiguous situations common to marketing and sales. |
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