haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 940 / 1509
| Tekijä: | |
| Otsikko: | Ethics gap: Comparing marketers with consumers on important determinants of ethical decision-making |
| Lehti: | Journal of Business Ethics
1999 : OCT, VOL. 21:4 / I, p. 317-328 |
| Asiasana: | Business ethics Marketing Consumers Social responsibility USA |
| Kieli: | eng |
| Tiivistelmä: | Marketing ethics' studies often revealed ethical gaps btw. marketers and other groups in society. These gaps could be extremely counterproductive for marketing management. In this study, marketing professionals are compared with consumers on some important determinants of the ethical decision-making process. Particularly, marketers and consumers are compared with respect to their personal moral philosophies and ethical perceptions in marketing situations using a national survey of the practitioner members of the American Marketing Association (AMA) and members of a consumer panel of a major southern university in the U.S. The results generally indicate that marketing professionals are different from consumers with respect to some of the determinants of ethical decisions investigated. |
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