haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 921 / 1509
| Tekijä: | Walker, F. |
| Otsikko: | Corporate character and ethics - a competitive difference? |
| Lehti: | Business and Society Review
1999 : WINTER, VOL. 104:4, p. 439-458 |
| Asiasana: | BUSINESS ETHICS COMPETITION CORPORATE CULTURE |
| Kieli: | eng |
| Tiivistelmä: | As the marketplace and the buying public that makes up the marketplace and the organisations that serve the marketplace all become more sophisticated, the difficulties of positively differentiating a brand or organisation become more complex. In 1994 Walker Information conducted a nationwide project in the United States that dealt with measuring the public's perception of the term "corporate social responsibility". |
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