haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 865 / 1509
| Tekijä: | Lund, D. |
| Otsikko: | An empirical examination of marketing professionals' ethical behavior in differing situations |
| Lehti: | Journal of Business Ethics
2000 : APR, VOL. 24:4 / II, p. 331-342 |
| Asiasana: | BUSINESS ETHICS MARKETING EMPIRICAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The ethical behavior of a national sample of marketing professionals was examined by analyzing their responses to four different types of ethical dilemmas presented in vignette form. The ethical situations operationalize the concepts of coercion and control, deceit and falsehood, conflict of interest, and self integrity, within the context of the marketing mix elements -- place, promotion, price, and product. |
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