haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 838 / 1509
| Tekijä: | Giacobbe, R. Segal, M. |
| Otsikko: | A comparative analysis of ethical perceptions in marketing research: U.S.A. vs Canada |
| Lehti: | Journal of Business Ethics
2000 : OCT I, VOL. 27:3, p. 229-245 |
| Asiasana: | BUSINESS ETHICS CANADA USA |
| Kieli: | eng |
| Tiivistelmä: | The study compares Canadian and U.S. marketing researchers' attitudes, perceptions and intentions related to several areas of ethical concern. A particular focus involves salience of norms common to marketing research codes of ethics (COEs) and familiarity of such codes to marketing research professionals. Researchers' attitudes towards today's ethical climate are identified and compared between the two countries. |
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