haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 797 / 1509
| Tekijä: | Gaski, J. F. |
| Otsikko: | Normative marketing ethics redux, incorporating a reply to Smith |
| Lehti: | Journal of Business Ethics
2001 : JUL I, VOL. 32:1, p. 19-34 |
| Asiasana: | BUSINESS ETHICS MARKETING MANAGEMENT CORPORATE RESPONSIBILITY ORGANIZATIONAL BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Author of "Does marketing ethics really have anything to say? - A critical inventory of the literature", responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. |
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