haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 680 / 1509
| Tekijä: | Simms, J. |
| Otsikko: | Corporate social responsibility: You know it makes sense |
| Lehti: | Accountancy
2002 : NOV, VOL. 130:1311, p. 48-50 |
| Asiasana: | Business ethics Corporate responsibility Social responsibility Shareholders |
| Kieli: | eng |
| Tiivistelmä: | Corporate social responsibility should not be confused with cause-related marketing, warns the author. It is about total company behaviour, and sustainable business offers value to shareholders. |
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