haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 503 / 1509
| Tekijä: | Dentchev, N. A. |
| Otsikko: | Corporate social performance as a business strategy |
| Lehti: | Journal of Business Ethics
2004 : DEC III, VOL 55:4, p. 397-412 |
| Asiasana: | strategy strategic planning ethics business ethics competitive advantage |
| Vapaa asiasana: | corporate social performance |
| Kieli: | eng |
| Tiivistelmä: | The article examines whether corporate social performance (CSP) can be of competitive advantage to a company by studying the negative and positive effects. Data was collected from a petrochemical company. In general, various positive and negative effects of CSP were found. Therefore, CSP can be regarded as a strategy for the company to reach its goals. It must be carefully implemented, because otherwise it may harm the competitive advantage of a firm. |
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