haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 408 / 1509
| Tekijä: | Tsalikis, J. Seaton, B. |
| Otsikko: | Business ethics index: measuring consumer sentiments toward business ethical practices |
| Lehti: | Journal of Business Ethics
2006 : APR I, VOL. 64:4, p. 3ยง7-326 |
| Asiasana: | business ethics consumers index numbers |
| Kieli: | eng |
| Tiivistelmä: | This paper describes the development of an ongoing and systematic index to measure consumer's sentiments towards business ethical practices. The business Ethics Index (BEI) is based on the well established measurements of consumer sentiments, namely the ICS (Index of Consumer Sentiment) and CBCCI (Conference Board Consumer Confidence Index). The BEI consists of 4 measurements representing the dimensions of "personal-vicarious" and "past-future". The analysis of telephone interviews indicates an overall positive consumer sentiment towards the ethical behaviour of business. |
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