haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 400 / 1509
| Tekijä: | Morsing, M. Schultz, M. |
| Otsikko: | Corporate social responsibility communication: stakeholder information, response and involvement strategies |
| Lehti: | Business Ethics
2006 : OCT, VOL. 15:4, p. 323-338 |
| Asiasana: | business ethics corporate responsibility stakeholders |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses stakeholder theory focusing on communication and connects stakeholder relations to the three corporate social responsibility (CSR) communication strategies: informing, responding and involving. |
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