haku: @indexterm BUSINESS ETHICS / yhteensä: 1509
viite: 325 / 1509
| Tekijä: | Brown, T. |
| Otsikko: | Where business and politics meet |
| Lehti: | Business Strategy Review
2007 : VOL. 18:2, p. 54-59 |
| Asiasana: | business ethics politics strategy non-market activities |
| Kieli: | eng |
| Tiivistelmä: | This interview discusses the importance of nonmarket strategy. David Bach believes that nonmarket strategy plays an essential role in the success. According to him, the changes in the business environment have made nonmarket strategies more significant for businesses. |
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