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| Tekijä: | Zhuo, Minli |
| Otsikko: | The new trend of urban residents' life style in China and marketing conception (original in Chinese) |
| Lehti: | Market and Demographic Analysis (c)
1998 : 5, p.28-30 |
| Asiasana: | LIFE STYLE MARKETING CONSUMER BEHAVIOUR URBAN AREAS |
| Kieli: | chn |
| Tiivistelmä: | The life styles of consumers is the important factor which affects consumer decision, and bring with new problems and opportunities related to consumption. Meanwhile the new problems and opportunities will result in the change of consumer behavior. It is very valuable in making correct marketing strategy that marketing personnel learn well the change of the life styles of consumer. The author shows the 7 main changes of urban residents' life style since 90's, while national economy develops and people's life level rises. |
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