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| Tekijä: | Bhattacharya, P. Mehta, K. |
| Otsikko: | Socialization in network marketing organizations: is it cult behavior? |
| Lehti: | Journal of Socio-Economics
2000 : JUL, VOL. 29:4, p. 361-374 |
| Asiasana: | NETWORKS MARKETING ORGANIZATION |
| Kieli: | eng |
| Tiivistelmä: | Network Marketing Organizations (NMOs) like Amway have been very successful in recent times. Even more surprising than the success of these organizations is the controversy they seem to attract. Average distributors belonging to these NMOs earn very little money but seem to devote a disproportionately high amount of their resources to NMO activities. The environment in the business meetings of these organizations is more representative of a social event. |
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