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| Tekijä: | Molina, A: Esteban, À |
| Otsikko: | Tourism brochures: usefulness and image |
| Lehti: | Annals of Tourism Research
2006 : VOL. 33:4, p. 1036-1056 |
| Asiasana: | image information information retrieval regression analysis tourism |
| Kieli: | eng |
| Tiivistelmä: | This paper examines brochures, their significance as image generators, and their effect on the selection of destinations. The study aims to find which features in this medium are more relevant in image generation and destination choice using logistic regression analysis. The results from a data collected from tourist in Madrid established a model of usefulness of brochures in order to propose recommendations for their design and content. |
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