haku: @indexterm Preferences / yhteensä: 153
viite: 130 / 153
| Tekijä: | Adrian, M. Dupre, K. |
| Otsikko: | The environmental movement: a status report and implications for pricing |
| Lehti: | SAM Advanced Management Journal
1994 : SPRING, VOL. 59:2, p. 35-40 |
| Asiasana: | PRICING ENVIRONMENTAL PROTECTION PREFERENCES |
| Kieli: | eng |
| Tiivistelmä: | Consumers say that they want environmentally-friendly goods and the government is increasingly demanding them, but incorporating the "green" element into profitable pricing and product strategies is a complex process, full of potential pitfalls. Companies need to know their customers' environmental preferences, including what they will and won't pay for (which is always changing), as well as what their competitors are doing in the "green" area. |
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