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Tekijä: | Dietz, T. Stern, P. |
Otsikko: | Toward a theory of choice: socially embedded preference construction |
Lehti: | Journal of Socio-Economics
1995 : VOL. 24:2, p. 261-280 |
Asiasana: | SOCIOLOGY CHOICE THEORY PREFERENCES |
Kieli: | eng |
Tiivistelmä: | The authors present a boundedly rational model of choice that makes room for individual values and social influences in a process of preference construction. It takes from the subjective expected utility model the notion that people assess their options in terms of expected outcomes, referenced to personal values, but it presumes that individuals assess sharply truncated lists of relevant options, outcomes, and values and apply a classification logic rather than a calculative one. Such a model is consistent with the nature of evolved human cognitive abilities. |
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