haku: @indexterm CHANGE / yhteensä: 1539
viite: 299 / 1539
| Tekijä: | Barnett, W. P. Freeman, J. |
| Otsikko: | Too Much of a Good Thing? Product Proliferation and Organizational Failure |
| Lehti: | Organization Science
2001 : SEP-OCT, VOL. 12:5, p. 539-558 |
| Asiasana: | ORGANIZATION PRODUCTS CHANGE |
| Kieli: | eng |
| Tiivistelmä: | When organizations make important changes, such as introducing products based on new technologies, they may gain strategic advantages but they also experience disruptions. The authors argue that these disruptions are especially strong when organizations introduce multiple products simultaneously, leading to a temporary increase in the hazard of organizational failure. To test this hypothesis, the authors study the effects of new product introduction on the survival of U.S. semiconductor manufacturers. The authors find that having a large number of products - especially innovative products - lowers organizational mortality rates, but that mortality rates increase because of the simultaneous introduction of multiple products. |
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