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| Tekijä: | Fan, Jiangang |
| Otsikko: | The expansion of the theory of consumers' equilibrium and business marketing (original in Chinese) |
| Lehti: | Economic Reform (c)
1998 : 3, p.10-12 |
| Asiasana: | CONSUMER DEMAND CONSUMER BEHAVIOUR MARKETING |
| Kieli: | chn |
| Tiivistelmä: | In order to obtain maximal net utility, consumers abide by the purchasing principle, that is to say, the purchasing principle of dynamic and multiple equilibrium. With the continuous increase of people's income level, more and more consumers will turn from purchasing on the basis of price to purchasing on the basis of brand names.Enterprises have to adopt adaptable measures to improve marketing. Make sure that the objects of business marketing are consumers as social beings rather than natural beings. Establish the view of business marketing which is guided by market competition. Center on the creation of famous brand, do well in both internal marketing and external marketing and try to provide consumers with as much net utility as possible. |
SCIMA