haku: @indexterm Arts / yhteensä: 155
viite: 98 / 155
| Tekijä: | Butler, P. |
| Otsikko: | By popular demand: marketing the arts |
| Lehti: | Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 343-364 |
| Asiasana: | Arts Culture Marketing |
| Kieli: | eng |
| Tiivistelmä: | A framework for the analysis of the distinctive structural and process characteristics of marketing the arts, that assumes a knowledge of marketing concepts and processes, is proposed and developed in this study. The marketing concept is then examined critically for its utility for the arts context. |
SCIMA