haku: @indexterm Arts / yhteensä: 155
viite: 95 / 155
| Tekijä: | Pope, D. L. Apple, J. Keltyka, P. |
| Otsikko: | Using an integrated ticket donation program to increase subscription sales and reach underserved markets: a strategic marketing approach |
| Lehti: | International Journal of Arts Management
2000 : FALL, VOL. 3:1, p. 39-45 |
| Asiasana: | Arts Marketing Taxation Strategic management |
| Kieli: | eng |
| Tiivistelmä: | Donated tickets can be used by arts organizations to convert single-ticket patrons into subscribers and to provide free tickets to schoolchildren and other underserved groups, thus helping to build future audiences. |
SCIMA