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| Tekijä: | Kolb, B.M. |
| Otsikko: | The decline of the subscriber base: A study of the Philharmonia Orchestra audience |
| Lehti: | International Journal of Arts Management
2001 : WINTER, VOL. 3:2, p. 51-59 |
| Asiasana: | CONSUMERS MUSIC ARTS CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | This exploratory research was designed to ascertain the age of first concert attendance and motivation for first concert attendance for two audience groups of the Philharmonia Orchestra in London. The two groups were 1) subscribers, and 2) audience members who did not subscribe and had no other involvement with the orchestra. The responses to questions on age and motivation were compared in an attempt to understand why some individuals became subscribers while others attended concerts but did not become further involved with the orchestra. The hypothesis was that subscriber started to attend while young and that early exposure resulted in continued and frequent attendance throughout life. |
SCIMA