haku: @indexterm Arts / yhteensä: 155
viite: 93 / 155
| Tekijä: | Pollock, L. |
| Otsikko: | That's infotainment |
| Lehti: | People Management
2000 : DEC 28, VOL. 6:25, p. 18-23 |
| Asiasana: | ARTS CORPORATE IMAGE COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Companies are turning to music, story telling, visual art and even comedy in order to develop their people, engender creativity in the workplace and enhance their corporate image. Laurence Pollock examines the state of arts in business. Back in the 1960s, two television dramas, The Power Game and The Trouble Shooters, portrayed the cut and thrust of big business. It was gripping stuff, confirming the traditional view of boardrooms governed by the law of the jungle. |
SCIMA