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| Tekijä: | Fillis, I. |
| Otsikko: | The entrepreneurial artist as marketer: drawing from the smaller-firm literature |
| Lehti: | International Journal of Arts Management
2004 : FALL, VOL. 7:1, p. 9-21 |
| Asiasana: | Entrepreneurship Arts Marketing Small business Literature |
| Vapaa asiasana: | SME |
| Kieli: | eng |
| Tiivistelmä: | Contemporary research from the SME literature and the marketing and entrepreneurship interface shows that conventional forms of marketing are inappropriate for attempting to theorize marketing from a smaller-firm context. A more creative entrepreneurial form of marketing is called for. |
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