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| Tekijä: | Hill, R. M |
| Otsikko: | Advertiser satisfaction with advertising agency creative product |
| Lehti: | European Journal of Marketing
2006 : VOL. 40:11-12, p. 1254-1270 |
| Asiasana: | advertising arts customers service |
| Vapaa asiasana: | customer satisfaction |
| Kieli: | eng |
| Tiivistelmä: | The aim of the paper is to investigate the satisfaction response in the context of an applied creative, business-to-business, professional service and that of advertise satisfaction with agency creative services. The research paper is based on a longitudinal questionnaire survey of advertising managers. The results show that the disconfirmation of expectations model, previously utilised largely in goods categories and in consumer services, can be successfully applied within advertising creative services. |
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