haku: @indexterm INDUSTRIES / yhteensä: 1556
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Tekijä: | Martin, D. |
Otsikko: | Gilded and gelded. Hard-won lessons from the PR wars |
Lehti: | Harvard Business Review
2003 : OCT, VOL. 81:10, p. 44-54 |
Asiasana: | Competitive advantage Business communication Public relations Industries Management |
Kieli: | eng |
Tiivistelmä: | A wounded-but-wiser AT&T veteran recounts how one of the world's biggest and best-known companies became one of its most battered - and explains how others can avoid that fate. |
SCIMA