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| Tekijä: | Huang, Wanyin Linao, Kaiji |
| Otsikko: | Internet is changing the leading logic of marketing/ Electronic commerce (original in Chinese) |
| Lehti: | Theory and Practice of Finance and Economics (c)
1998 : 6, p.50-53 |
| Asiasana: | MARKETING BUSINESS ENVIRONMENT INFORMATION NETWORK INFORMATION TECHNOLOGY |
| Kieli: | chn |
| Tiivistelmä: | Electronic commerce (EC) and internet commerce are changing forms of business and inforamtion technology. Electronic market or marketspace is the platform of EC. The aim of the essay is to inspect the leading logic of marketing via two basic concepts of product and marketing in order to reveal possible changes in their definitions and meanings. Later, the author studies the RS model and ICDT model to comprehend the two concepts on the basis of EC. These two models dont's repel one another. Instead, they compliment each other in emphasizing changes in traditional marketing combination and leading marketing logic. |
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