haku: @author Calantone, R. J. / yhteensä: 16
viite: 6 / 16
| Tekijä: | Gordon, G. L. Calantone, R. J. Benedetto, C. A. |
| Otsikko: | Mature markets and revitalization strategies: an American fable |
| Lehti: | Business Horizons
1991 : MAY-JUN, VOL. 34:3, p. 39-50 |
| Asiasana: | MARKETS PRODUCT LIFE CYCLE COMPANIES USA STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The intent of this report is to examine the circumstances surrounding the industrial company in a so-called mature market. A review of the product life cycle literature will provide a basis from which this process can begin. Symptoms that lead managers to believe a mature market exists are uncovered and analyzed. The report then discusses strategies commonly chosen by companies to cope in a mature market, and examines whether these strategies lead to self-fulfilling prophecies. Other ways to treat the symptoms are offered and recommendations are made to American companies on how they can implement revitalization strategies. |
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