haku: @author Lawrence, P. / yhteensä: 16
viite: 4 / 16
| Tekijä: | Lawrence, P. Vlachoutsicos, C. |
| Otsikko: | Joint ventures in Russia: put the locals in charge |
| Lehti: | Harvard Business Review
1993 : JAN-FEB, VOL. 71, p. 44-54 |
| Asiasana: | RUSSIA JOINT BUSINESS VENTURES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Dozens of joint ventures are making big profits in Russia. The secret is high quality - and Russian management. The article describes how successful investors learned the secrets to doing business in Russia. The authors argue that the right Russian will know more than a Western manager could learn in years on the job. The choice of a Russian executive is of paramount importance. Selling junk won't win you a place in the market - Russians are sick of cheap goods. |
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